Krystal supporters have picked “Now You Know” as the brand’s newest tagline, in accordance to a push release.

2 Chainz, head of Krystal’s resourceful marketing, kicked the poll off on Feb. 6 for lovers on his Twitter. This was right after Charlamagne Tha God and Ray J echoed 2 Chainz on The Breakfast Club radio morning display complicated makes to permit the enthusiasts take component in advertising and marketing.

“Now You Know.” highlights the models evolution and puts ideas this kind of as The Aspect Chik marketing campaign, celeb partnerships, nationwide growth and even a late-night vacation to Krystal with your mates, front and middle. Supporters voted by way of social media concerning the selections of “Now You Know.” and “Who Else?” for Krystal’s new tagline. “Now You Know.” received enthusiasts hearts and votes by a two to 1 ratio.

“‘Now You Know.’ celebrates the plan that our brand name has cultivated a strong temperament,” Casey Terrell, main advertising and marketing officer for Krystal, explained in the press launch.. “People today know us for our mouth watering foodstuff, but they also realize our cultural resurgence. When we share about what we have been up to and what is in the is effective we will listen to ‘I did not know you all were executing that.’ Effectively, now they know.”

Krystal is headquartered in Atlanta, Ga.