The Super Bowl is a busy day for restaurants. / Photograph: Shutterstock

The Super Bowl tends to be a major day for places to eat. / Photograph: Shutterstock

At 13-unit Pizza 9, Tremendous Bowl Sunday is the busiest working day of the calendar year in addition to Halloween. This year’s edition, which observed the Kansas Metropolis Chiefs struggle the Philadelphia Eagles in Glendale, Ariz., was no unique.

“It went genuinely effectively,” reported CEO Hass Aslami. “We were up pretty a bit when compared to a typical Sunday, but I think we were being proper up there in comparison to last calendar year.” 

The Albuquerque, N.M.-dependent chain was a single of lots of to love brisk enterprise Sunday. Here’s a look at the numbers for restaurants on the day of the significant game. 


Total of Tremendous Bowl viewers who prepared to get shipping or takeout for the game, in accordance to a study by Technomic. One more 34% explained they have been undecided about foodstuff for the video game, which kicked off at 6:30 p.m. Eastern. 

Executives for Fox mentioned they thought it could be the most-viewed Super Bowl at any time, surpassing the 114.5 million mark established by in 2015. Figures hadn’t been introduced as of Monday afternoon. 


Selection of orders processed by the 600 restaurant brand names that use Olo. For comparison, the tech enterprise commonly handles about 2 million orders a working day. 

Tremendous Bowl Sunday is not automatically Olo’s busiest working day of the year, but the hurry tends to be much more distribute out than standard, said SVP of Technological know-how Greg Shackles. 

“For case in point, orders for every moment or hour might be bigger on a regular Friday throughout peak several hours, but Super Bowl Sunday sees large buying fees sustained all over a full day—even often times right before with preorders,” he wrote in an e mail.


Drop in get volume on Olo through halftime, which highlighted a functionality by Rihanna.  


Boost in common ticket dimension recorded by Slice, an purchasing platform for pizzerias. The organization functions with a lot more than 19,000 impartial pizza outlets throughout the U.S. 

Mamma Ramona’s pizzeria in Ramona, Calif., was fast paced all weekend and experienced one of its most effective lunches at any time on Sunday, claimed proprietor Andrew Simmons. “But by 7 p.m., we ended up lifeless in equally dine-in and carryout,” he reported.


Boost in profits of Very hot Packing containers from Dave’s Sizzling Chicken when compared to the previous Sunday. 

The new bulk foods from the rapid-growing chain are developed to feed a crowd, with a selection of 10 sliders ($60), 10 tenders ($40) or a 1.5-pound box of fries ($10).

The 10-unit Roll-Em-Up Taquitos also located achievements with a team provide: Sales of its Occasion Packs, that includes 25-100 taquitos with dipping sauces, have been up practically 400% week above week.


Amount of Super Bowl commercials from restaurant businesses. Dunkin’s ad featuring Ben Affleck was a fan favorite. DoorDash ran an advertisement highlighting grocery shipping and delivery, and Uber Eats’ location promoted its Uber One particular membership software.

Members assistance make our journalism achievable. Become a Restaurant Enterprise member these days and unlock unique gains, such as endless accessibility to all of our articles. Indicator up below.


RestaurantWebExperts | RestaurantWebExpert | RestaurantSnapshot | RestaurantWebX | RestaurantPortals | RestoGuides