Coca-Cola nowadays dropped its boldest and edgiest constrained-edition Coca-Cola® Creations taste nonetheless, a putting collaboration with musical powerhouse and Grammy-award successful artist, Rosalía.
Coca-Cola® Shift is the 1st Coca-Cola® Creations fall of 2023 and delivers the transformational ability of tunes to lifestyle. Co-made with Rosalía – a trailblazing artist in breaking boundaries across musical genres, industries, and identities – the beverage’s special style pushes the restrictions. As lovers sip the new consume, the acquainted Coke flavor they know and appreciate will evolve in a stunning way.
“Transformation as a indicates of self-expression is highly effective and resonant for today’s era, and audio is the universal language for transformation” said Oana Vlad, Senior Director, World wide Tactic at The Coca-Cola Enterprise. “Partnering with the inspirational and genre-defying Rosalía to convey to life our newest fall under Coca-Cola® Creations has been a blast and has damaged new floor for Coca-Cola Creations. We hope our collective lovers will adore this drink!”
The new Creation will come in a fantastically contrasting packaging style, intended to display Rosalía’s identity by way of vivid hues, candid doodles that Rosalía hand-drew although sampling Coca-Cola® Move for the first time, and the legendary Coca-Cola® Spencerian script that transforms into a sketch to capture a minute of metamorphosis.
The collaboration on Coca-Cola® Transfer motivated Rosalía to compose an exclusive, new single titled “LLYLM”, which debuted Jan. 27, ahead of the launch of the merchandise. Not only is it the initially time Rosalía has launched a song that transforms and options several languages, together with a full segment in English, it also is the to start with time a song has been developed for Coca-Cola® Creations. The song is staying unveiled globally by Columbia Records, and will provide as the soundtrack to a dynamic launch online video starring Rosalía. The encounters have been built and developed by AKQA and the WPP OpenX workforce.
“I’m so energized for this co-produced consume start with Coca-Cola. I hope most people enjoys this journey of new music, flavors and generation as I did. I had a ton of exciting creating LLYLM and this collaboration with Coke,” stated Grammy Award-successful recording artist and producer, Rosalía.
To additional provide the product or service to life, supporters can scan a QR code on the collectible Coca-Cola® Move can or bottle to accessibility the electronic Coca-Cola® Creations Hub. It provides participating electronic activities for supporters to find and explore new territories, these types of as accessing guiding the scenes content material of Rosalía’s producing of the solitary. The Coca-Cola® Creations Hub also contains a lively temperament quiz that takes advantage of people’s solutions to personalize their very own 3D avatar and its attributes in the metaverse, a playlist centered on their mood, and a video clip starring Rosalía.
Admirers will also have a exceptional prospect to bid on autographed memorabilia from Rosalía via an online auction. Proceeds from the auction – which incorporate products these types of as a helmet, tour outfit, poster and additional – will profit the Antonio Gala Foundation. The corporation, picked by Rosalía, is a Spain-based firm that delivers residency scholarships to younger creators. Rosalía, who was born in Spain and took initiative in building her personal transformation tale, was encouraged by the organization’s mission to encourage youth to investigate their possess transformative journey.
Coca-Cola® Transfer follows the results of prior fantasy-flavored limited-edition drops beneath the Coca-Cola® Creations platform, which includes Coca-Cola® Starlight, Coca-Cola® Byte, the artist Marshmello’s Confined Edition Coca-Cola®, and Coca-Cola® Dreamworld. Coca-Cola® Go will be offered in the U.S and in Canada, starting Monday, Feb. 20. A zero-sugar alternative will also be readily available.
By way of the remainder of the year, Coca-Cola will unveil additional limited-edition Coca-Cola ® Creations showcasing unique innovations and surprising collaborations. For much more details about Coca-Cola® Creations, visit www.coca-cola.com/creations.