Mark Jenkins Named as Vice-President of Marketing and advertising for Top Frozen Treats Brand
Philadelphia, PA (RestaurantNews.com) Rita’s Italian Ice & Frozen Custard, the beloved brand name identified for its mouth watering Italian Ice and Frozen Custard treats, has extra Mark Jenkins as Vice-President of Marketing, bringing his several years of manufacturer management encounter and shopper actions skills to the iconic franchise brand.
In his new position, Jenkins will direct the improvement, implementation and overall performance of Rita’s purchaser advertising and marketing. His critical aim will be to improve omni-channel promoting attempts to construct the manufacturer, drive visitor loyalty, encourage Rita’s shops, and access new and present visitors across the place. Other initiatives consist of leveraging the brand’s online buying, shipping, and generate-via offerings and generate a media method that addresses main markets like Philadelphia, and expansion markets alike.
“Having spent time in dining places as a basic manager, franchise guide, and promoting leader at some of the nation’s major restaurant brand names, I understand that to develop models and enhance product sales, you must perform together with operators to facilitate an helpful and actionable manufacturer approach,” stated Jenkins. “With a coordinated tactic, we can more strengthen model fairness in acquainted marketplaces like Philadelphia and Maryland and grow the get to of this iconic model to recent and new marketplaces. Our passion is to create remarkable ordeals for our friends by our unmatched Italian Ice and frozen custard.”
No stranger to the restaurant field, Jenkins beforehand served as Senior Director/Head of Promoting for Roy Rogers Eating places, overseeing and producing technique for the brand name in all aspects of advertising, which include brand name administration, subject advertising, media method, new product introductions, calendar enhancement, agency management, digital & social promoting, and imaginative route.
He also served as Director of Manufacturer Marketing for CKE Dining establishments, taking care of the yearly advertising and marketing calendar, model, menu, and merchandise offerings for 3,000+ Carl’s Jr. and Hardee’s dining places making use of customer insights, new merchandise introductions, and model method. Jenkins also put in time as Director of Product or service Internet marketing for Hardees Places to eat, the place he managed current and new merchandise choices for 1,800 Hardee’s eating places. Jenkins holds a doctorate in promoting from Grand Canyon College and an MBA from Texas Tech.
“Mark joins us at a crucial time for our brand name, as we are approaching the unofficial kick-off to the frozen treats time, a time when we will soon celebrate new and existing stores opening throughout the country and host our once-a-year Initial Day of Spring No cost ice giveaway,” said Linda Chadwick, CEO of Rita’s Italian Ice & Frozen Custard. “With a wealth of advertising and brand encounter in the restaurant area, we’re particularly enthusiastic to welcome him to the Rita’s family members as he has the skills to thrive in this function.”
Rita’s Italian Ice & Frozen Custard is actively on the lookout to expand with business enterprise minded people today, who are passionate about the manufacturer and are energetic members of their community. To learn far more about franchise possibilities, please go to: www.ownaritas.com.
About Rita’s Italian Ice & Frozen Custard
Rita’s Italian Ice & Frozen Custard opened its doorways in Bensalem, Pa. in 1984, and has been dedicated to spreading “Ice, Custard, Joy!” at any time due to the fact. Now, Rita’s is the most significant Italian Ice strategy in the environment with about 600 shops. Visitors around the earth pay a visit to Rita’s to celebrate their day to day moments with freshly made great treats in a exciting-crammed atmosphere. Known for its well known Italian Ice, created day by day featuring real fruit, and award-successful Frozen Custard, Rita’s serves a taste of pleasure with every single tasty treat. For additional facts about Rita’s Italian Ice, make sure you get in touch with 1-800-677-7482 or visit www.ownaritas.com.